Hamacher Resource Group and Linkage Research Release Joint Research Brief on the Natural Skin Care
The research uncovers incidence of consumers buying natural skin care products, reveals the top natural attributes consumers are seeking, and offers details about which retail channels consumers prefer to shop for natural skin care. In addition, the brief highlights the top five health, beauty, and wellness categories using “better-for-you” claims and which terms rise to the top for their frequency of use.
Angela Pinkstaff, HRG director of business development, said, “We’re excited to share this information with our clients to help them refine their point of differentiation in the natural landscape which is rapidly evolving, as are consumer preferences.”
Michele DeKinder-Smith, Linkage Research Founder & President, commented, “This glimpse into attitudes and trends in natural skin care is in line with the overall movement towards better-for-you products we’ve been tracking through our Free From Forum specialty practice for the last 5 years. Combined with HRG’s retail market intelligence, the brief provides meaningful reflections that brands will be able to factor into their retail execution strategies.”
Both HRG and Linkage Research will be attending Natural Products Expo West and will have the research brief with to share with fellow attendees. The brief can also be found on both companies’ websites: https://hamacher.com/natural-skin-care-research and https://freefromforum.com/skincare-brief/.
The consumer data the report is based on was gathered January 22-27, 2019 through Linkage’s specialty practice, the Free From Forum, in a large-scale internet-based study with 1,001 U.S. households. The study is representative of the U.S. population based on geography, gender, age, race, and income. The data on positioning statements is based on over 2,500 new health, beauty, and wellness items presented to HRG during 2018.
About Linkage Research
Linkage Research & Consulting helps brands uncover consumer truths, data, and trends that unlock business growth. Linkage’s specialty practice, the Free From Forum, is a go-to resource for intelligence about the free from, natural, and better for you segments through deep understanding of consumer needs and trends. Linkage offers custom research, subscription data services, data mining, training, and advisory services. For more information visit: https://freefromforum.com/
About Hamacher Resource Group
Hamacher Resource Group focuses on improving results for product manufacturers, healthcare distributors, retailers, technology partners, and other organizations by addressing dynamic needs such as assortment planning and placement, retail execution strategy, fixture coordination, item database management, brand marketing, and analytics. Founded in 1980, HRG is a WBENC-Certified Women’s Business Enterprise headquartered in Greater Milwaukee, and was named a Milwaukee Journal Sentinel’s Top Workplace in 2018. Visit hamacher.com for more information.