Waukesha Floral Named Retailer of the Year by WUMFA

April 15, 2014
Waukesha, WI – The Wisconsin–Upper Michigan Florists Association (WUMFA) selected Waukesha Floral & Greenhouse as Hall of Fame Retailer of the Year at its annual conference held last month. The award is given to the retail establishment best able to exhibit its knowledge of all aspects of the floral industry and demonstrate its outstanding capabilities in areas of retail display, merchandising, advertising, use of social media and industry promotion.
 
Waukesha Floral & Greenhouse has over 100 family-owned years in the retail floral industry. Their commitment to professionalism and state of the art use of media in advertising is outstanding. Embracing all of the recent changes in the floral industry, they offer classes and shows to the public giving them the opportunity to see the newest and best products the industry has to offer. They are involved as presenters in the horticulture building at the Wisconsin State Fair, have been on numerous WUMFA committees demonstrating the highest degree of professionalism, loyalty to the industry and trustworthiness. Members of the family team served on committees for the Society of American Florists (SAF) and have been named Marketer of the Year by the association.
 
 
About WUMFA:
The Wisconsin and Upper Michigan Florists Association (WUMFA) began over 85 years ago when concerned florists got together to discuss the industry. WUMFA’s membership currently consists of over 200 retail florists, wholesalers, growers and industry supporters who are committed to the WUMFA mission statement: To offer exceptional educational opportunities, encourage the exchange of knowledge by connecting people interested in the floral industry, support the professional efforts of its members and promote the public’s awareness of flowers.
 

 
Contact:
Jane Loppnow, Office Manager
jane@waukeshafloral.com, (262) 542-8152