Alliance Breakfast Club - Apr 2011
The Difference Maker: The Role of PR in Driving Sales
This program educates business professionals through monthly breakfasts. Each event features an expert speaker on a topic vital to growing your business, as well as an opportunity for you to gain new business relationships with other professionals. Topics range from sales and human resources, to marketing and social media.
presented by Mary Scheibel, Scheibel Halaska
For sales teams today, creating a meaningful differentiation for your company or products can be the difference maker. And the smart companies are increasingly relying on public relations to help them win the game. Whether it’s market research that pinpoints what customers care about, media relations that helps cement a leadership position, on-line communications to reach your prospects directly or leveraging strategic allies, customers and even employees to expand your reach, PR opportunities abound! But a word of caution, create a powerful story first!