Business Growth Workshop 6/4/25

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Name: Business Growth Workshop 6/4/25
Date: June 4, 2025
Time: 8:00 AM - 9:30 AM CDT
Registration: Register Now
Event Description:

Business Growth Workshop

Next Generation Marketing: Navigating SEO in the Age of Generative AI Search with Northwoods

In today's world where generative AI is changing how people search for and use information, digital marketers must quickly adjust to help their brands stay visible and relevant. Join us for a focused one-hour session where we'll explore what AI-powered search means for your SEO strategy, and provide tangible, incremental next steps you can take to keep your organization visible online.
 
Through real-world examples, we will explore how user behavior is changing due to AI, share simple ways to optimize your brand’s content accordingly, and will highlight how other marketers are making small but strategic adjustments to stay ahead. Best of all, you will leave armed with actionable ideas that are practical and realistic for marketers with limited budgets and resources.
 
Session Topics:
  • Understand AI's Impact on Search: You'll learn how generative AI is changing the ways users discover and engage with content, and what this means for your current SEO approach.  
  • Refine Your SEO Tactics: You'll explore simple but effective ways to adapt your content and SEO strategies for AI-driven search, while still using best-practice guidance you've relied on in the past.  
  • Enhance Brand Visibility: You'll learn ways to position your brand as a trusted authority that AI tools will prioritize and recommend.  
  • Create an Adaptable Strategy: You'll explore emerging trends in AI-driven search, while learning how to create a more flexible marketing plan that adapts with technology.  
  • Measure Success: You'll leave with actionable tools and metrics to assess impact with your AI-focused SEO strategy, allowing your organization to demonstrate impact.
 
Don’t miss this unique opportunity to gain fresh, budget-friendly, and easy-to-implement ideas to keep your marketing efforts relevant and future-ready. 

Featured Speakers: Matthew Karge, Practice Lead - WordPress; Edward Kozlowski, Practice Director - Digital Strategy & Marketing
 
Event Sponsors:

Presenting Sponsor

Silver Sponsor

Bronze Sponsor

Location:
Waukesha County Business Alliance
2717 N Grandview Blvd., Suite 300
Waukesha, WI 53188

Chortek Conference Room


 
Date/Time Information:
Wednesday, June 4, 2025
8:00 - 9:30 a.m.

8:00 - 8:30 a.m. - Registration & Networking
8:30 - 9:30 a.m. - Program
 
Contact Information:
(262) 542-4249
Send an Email
Fees/Admission:
Member: $25
Non member: please call the Alliance at (262) 542-4249.

(All registrations are non-refundable).